our tins and cups just keep on giving

because they are made from...

the world’s most recycled materials

Aluminium, steel and tin are a natural, abundant resource

And what’s more, they’re brilliant materials for storing food. By sealing our wet food in watertight, airtight tins and cups, we keep it fresh and full of goodness - without any need for refrigeration.

Nutrients locked in for longer

We’re big fans of canning our food because the process preserves all its natural goodness - including protein, fat, carbohydrates, most minerals and vitamins A, D, E and K.

Back to work in 8.5 weeks

Our tins and cups are made from about 68% recycled aluminium. From the time you recycle them, it takes just 60 days for the material to be processed and put back to work on supermarket shelves.

Helping to fight
food waste

The wet food in our tins and cups stays at its best for 24 months - without any need for cooling or freezing. That means less food waste and less energy use than other types of food storage.

Abundant
resources

Aluminium, steel and tin are abundant metals found in the earth’s crust.

Although they’re much easier to mine than other materials, getting these metals still requires energy and damages the environment.

The silver
lining

The good news is: metal can be recycled again and again and again - with no loss of quality.

Making our tins and cups from recycled metals uses up to 95% less energy than if we used freshly mined metal.

Be a
recycling ninja

The recycling rate for metals in Europe is incredibly high.

For example, because we’re so good at recycling aluminium, 75% of what was mined in 1888 is still in use today! So thanks, and keep up the good work!

Helping to fight
food waste

The wet food in our tins and cups stays at its best for 24 months - without any need for cooling or freezing. That means less food waste and less energy use than other types of food storage.

the plastic

problem

Because the microorganisms that eat almost everything else on the planet can’t digest plastic, we can’t break it down into useful byproducts. Instead, over 1000’s of years, plastic degrades into microplastics - which are becoming increasingly linked to all sorts of environmental and human health risks
the recycling
solution

Metals can be used again and again without any loss of quality - which is why it’s an almost inexhaustible resource. In contrast, although we can recycle some plastic, we can only do so a few times before it degrades into harmful and useless smaller plastic particles.

Which bin?

Here’s a guide to show you exactly what to do with our kibble bags.

Yes

Landfill doesn’t provide the best conditions for composting our bags – but it’ll always be faster than plastic, with none of the harmful by-products!

Certification pending

Our Industrial Composting Certificate is due end of 2019. But we’d still like you check what you can put in your green bin.

No

Our kibble bags are designed to break down into water, CO2 and compost - rather than be recycled into new bags.

No

Home composting is a slow and seasonal process, and we’d hate to mess up your system. One day, maybe.

No

Because metal doesn’t degrade, putting it in landfill is a huge waste of valuable resources.

No

Because metal doesn’t degrade, putting it in your green bin wastes a precious raw material and could contaminate this waste stream.

Yes

Give them a rinse and pop them in your recycling box or bag. They’ll be turned into new tins and cups within just 60 days.

No

Because metal doesn’t degrade, putting it in your home compost wastes a precious raw material and might damage your composting.

Yes

Landfill doesn’t provide the best conditions for composting our bags – but it’ll always be faster than plastic, with none of the harmful by-products!

Certification pending

Our Industrial Composting Certificate is due end of 2019. But we’d still like you check what you can put in your green bin.

No

Our kibble bags are designed to break down into water, CO2 and compost - rather than be recycled into new bags.

No

Home composting is a slow and seasonal process, and we’d hate to mess up your system. One day, maybe.

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